Perceptions of luxury brands of electric cars and their communication strategies in Croatia : master's thesis

Burić, Lucia (author), Žabkar, Vesna (mentor), Vida, Irena (member of the commission for defense), Bodlaj, Mateja (member of the commission for defense)

• Language: English
• Keywords: sustainable development, sustainability, electric vehicles, technology, innovations, consumer behaviour, business communication, luxury
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: L. Burić
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 61, 7 str.)
• PID: 20.500.12556/RUL-177117
• UDC: 366
• COBISS.SI-ID: 259452163
• Publication date in RUL: 16.12.2025

Secondary language

• Language: Slovenian
• Title: Zaznave luksuznih blagovnih znamk električnih avtomobilov in njihove komunikacijske strategije na Hrvaškem
• Keywords: trajnostni razvoj, trajnostna uspešnost, električna vozila, tehnologija, inovacije, vedenje potrošnikov, poslovno komuniciranje, luksus