Primerjava poročanih in fizioloških čustvenih odzivov porabnikov na oglase : magistrsko delo

Cirar, Kaja (author), Žabkar, Vesna (mentor), Zalaznik, Maja (member of the commission for defense), Culiberg, Barbara (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, blagovne znamke, oglas, psihologija, fiziologija, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Cirar
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 50, 3 str.)
• PID: 20.500.12556/RUL-177093
• UDC: 659.1
• COBISS.SI-ID: 257494787
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: A comparison of self-reported and physiological emotional responses of consumers to advertising
• Keywords: marketing, consumer behaviour, consumer psychology, brands, advertisement, psychology, physiology, analysis