Analiza objavljenih vsebin znamk za nego kože na Instagramu : magistrsko delo

Gomezel, Nika (author), Žabkar, Vesna (mentor), Čater, Barbara (comentor), Bodlaj, Mateja (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, kozmetika, blagovne znamke, vedenje potrošnikov, ankete, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Gomezel
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 66, 14 str.)
• PID: 20.500.12556/RUL-177084
• UDC: 339.138
• COBISS.SI-ID: 256750083
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: An analysis of the content published on Instagram by skin care brands
• Keywords: marketing, electronic marketing, social networks, cosmetics, brands, consumer behaviour, questionnaires, analysis