Strategija trženja vrhunskega vina na slovenskem trgu na primeru izbranega podjetja : magistrsko delo

Stupar, Jan (author), Bodlaj, Mateja (mentor), Čater, Barbara (member of the commission for defense), Žabkar, Vesna (member of the commission for defense)

• Language: Slovenian
• Keywords: Slovenija, vinarstvo, kvaliteta, trg, trženje, proizvodi, cena, blagovne znamke
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: J. Stupar
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (VI, 70, 45 str.)
• PID: 20.500.12556/RUL-177041
• UDC: 339.138
• COBISS.SI-ID: 255071235
• Publication date in RUL: 16.12.2025

Secondary language

• Language: English
• Title: Marketing strategy for premium wine in the Slovenian market: the case of a selected company
• Keywords: Slovenia, wine-business, quality, market, marketing, products, price, brands