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Učinek vampirja pri trženju s podporo zvezdnikov : magistrsko delo
ID Kristančič, Ivana (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Žabkar, Vesna (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, strategija trženja, oglaševanje, nevropsihologija, vedenje potrošnikov, modeli, metodologija, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:I. Kristančič
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (III, 64, 26 str.)
PID:20.500.12556/RUL-175044 This link opens in a new window
UDC:339.138
COBISS.SI-ID:241505283 This link opens in a new window
Publication date in RUL:14.10.2025
Views:340
Downloads:100
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Secondary language

Language:English
Title:The vampire effect in celebrity-endorsed marketing
Keywords:artificial intelligence, optimization, legislation, consumer behaviour, models, methodology, analysis

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