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Dejavniki privzemanja aplikacije m-bančništva med starejšimi odraslimi : magistrsko delo
ID Zaman, Tjaša (Author), ID Trkman, Marina (Mentor) More about this mentor... This link opens in a new window

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Abstract
Mobilno bančništvo (m-bančništvo) je v današnjem svetu prevladujoča metoda opravljanja bančnih storitev med mladimi in delavno aktivnimi prebivalci, saj je enostavna za uporabo in dostopna kjerkoli in kadarkoli. Kljub vsem prednostim, ki jih prinaša m- bančništvo, se uporaba med starejšimi ne povečuje vzporedno z ostalimi starostnimi skupinami. Vključevanje starejših odraslih v hitro razvijajočo se digitalno ekonomijo je zelo pomembno za zmanjšanje digitalne neenakosti in zagotavljanje njihove socialne vključenosti. Namen magistrske naloge je bil raziskati, kateri dejavniki vplivajo na privzemanje m-bančništva med starejšimi odraslimi. Magistrska naloga meri vpliv univerzalnih dejavnikov enotne teorije sprejemanja in uporabe tehnologije (UTAUT),ki smo jo razširili z dejavnikoma zaznane varnosti in zaznanega tveganja. Podatki so bili zbrani z anketnim vprašalnikom in analizirani s statistično metodo PLS-SEM. Rezultati so pokazali, da sta za dejansko uporabo statistično značilni povezavi z zaznanim naporom in zaznano uspešnostjo. Ostali dejavniki niso statistično vplivali na dejansko uporabo. Ugotovitve prispevajo k boljšemu razumevanju vedenjskih vzorcev starejših odraslih in poudarjajo potrebo po bolj konkretnem in poglobljenem raziskovalnem pristopu raziskovanja te skupine.

Language:Slovenian
Keywords:m-bančništvo, UTAUT, privzemanje tehnologije, starejši odrasli, PLS-SEM
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:T. Zaman
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (66 str.))
PID:20.500.12556/RUL-174994 This link opens in a new window
UDC:336.71:004-053.88(497.4)(043.2)
COBISS.SI-ID:254637571 This link opens in a new window
Publication date in RUL:12.10.2025
Views:240
Downloads:42
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Secondary language

Language:English
Title:Factors influencing the adoption of m-banking applications among older adults
Abstract:
The most common method of conducting banking services today among younger adults and the active population is mobile banking (m-banking), because of its accessibility anytime and anywhere and because it is easy to use. Despite the advantages of m-banking, the increase in use among older adults is not the same compared to other age groups. Inclusion of older adults in the fast-developing digital economy is important for reducing digital inequality and ensuring social inclusion. The purpose of this work was to investigate which factors influence the use of m-banking among older adults. The study measures the influence of universal factors from the Unified Theory of Acceptance and Use of Technology (UTAUT), augmented with two contextual factors: perceived security, and perceived risk on actual m-banking use. Data were collected via questionnaires and analyzed using the PLS-SEM method. Results showed that perceived usefulness and effort expectancy had a statistically significant effect on actual use of m-banking. Other factors did not show a significant impact. These findings contribute to a better understanding of behavioral patterns of older adults and highlight the need for a more concrete and in-depth research approach when studying this age group.

Keywords:m-banking, UTAUT, actual use, older adults, PLS-SEM

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