Vpliv umeščanja blagovnih znamk na gledalce oddaje Kuhinja prihodnosti na spletnem portalu Okusno.je : magistrsko delo

Vuković, Snježana (author), Žabkar, Vesna (mentor), Lahovnik, Matej (member of the commission for defense), Kolbl, Živa (member of the commission for defense)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, pospeševanje prodaje, poslovna praksa, študija primera
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: S. Vuković
• Year: 2025
• Number of pages: 1 spletni vir (1 datoteka PDF (III, 50, 14 str.)
• PID: 20.500.12556/RUL-174943
• UDC: 339.138
• COBISS.SI-ID: 240090627
• Publication date in RUL: 20.11.2025

Secondary language

• Language: English
• Title: Effect of product placement on viewers of the online show Kuhinja prihodnosti broadcasted on the website Okusno.je
• Keywords: marketing, brands, sales promotion, business practice, case study