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Dejavniki, ki vplivajo na uspeh viralnih trženjskih kampanj : magistrsko delo
ID Grašek, Eva (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Kos Koklič, Mateja (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, komuniciranje, uspeh, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:E. Grašek
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (II, 64, 21 str.)
PID:20.500.12556/RUL-174918 This link opens in a new window
UDC:339.138:659.3
COBISS.SI-ID:238603779 This link opens in a new window
Publication date in RUL:20.11.2025
Views:302
Downloads:54
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Secondary language

Language:English
Title:Factors influencing the success of viral marketing campaigns
Keywords:marketing, communications, success, analysis

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