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Spolni stereotipi in zaznava barv v trženju : vpliv psiholoških dejavnikov na oblikovanje samopodobe mladih
ID Blažič, Andraž (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Kos Koklič, Mateja (Member of the commission for defense), ID Kolar, Tomaž (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, psihologija, vedenje potrošnikov, spol, izbira, osebnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Blažič
Year:2025
Number of pages:1 spletni vir (1 datoteka PDF (IV, 70, 28 str.)
PID:20.500.12556/RUL-174864 This link opens in a new window
UDC:339.138
COBISS.SI-ID:234036739 This link opens in a new window
Publication date in RUL:20.11.2025
Views:85
Downloads:23
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Secondary language

Language:English
Title:Gender stereotypes and colour perception in marketing: the impact of psychological factors on the formation of young people’s self-concept : magistrsko delo
Keywords:marketing, psychology, consumer behaviour, gender, choice, personality, research, analysis

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