This thesis analyzes the reporting of three Slovenian television programs on environmental incidents caused by the companies Eternit, Kemis, and Hotel Delfin. Using multimodal discourse analysis, I examined how these companies are represented, which strategies the media employ, and whose interests are highlighted. The findings show that the style of reporting varies depending on the type of incident, the company’s profile, and the editorial policy of the media outlet. Eternit is portrayed in a technical and neutral manner, Kemis as a morally questionable actor exposed to emotional public responses, while Hotel Delfin is framed institutionally, without significant moral conflict. Public television tends to maintain a formal tone, whereas commercial broadcasters use emotional emphasis, personal stories, and visual effects. Objective reporting is rare, with institutional perspectives often implicitly adopted. The research confirms that the media actively shape the meaning of environmental reality and influence public perceptions of responsibility. In doing so, they contribute to legitimizing certain actors while marginalizing others. The study highlights the need for more responsible and transparent journalism, along with greater reflection on the role of media in shaping environmental discourse.
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