Details

The role of perceived influencer attributes in the relationship between followers' moral judgments and endorsed brand choice : doctoral dissertation
ID Grgurić Čop, Nina (Author), ID Culiberg, Barbara (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Žabkar, Vesna (Member of the commission for defense)

.pdfPDF - Presentation file, Download (1,41 MB)
MD5: B03DD07BB16A0C515CEC15CA0DD4347D

Language:English
Keywords:marketing, influencers, consumer behaviour
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:N. Grgurić Čop
Year:2025
Number of pages:IV, 153, 22 str.
PID:20.500.12556/RUL-168685 This link opens in a new window
UDC:339.138
COBISS.SI-ID:230177027 This link opens in a new window
Publication date in RUL:18.04.2025
Views:866
Downloads:248
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:Slovenian
Title:Vloga zaznanih lastnosti vplivnežev v odnosu med moralnimi sodbami sledilcev in izbiro priporočenih blagovnih znamk
Keywords:trženje, vplivneži, vedenje potrošnikov

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back