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Vpliv oglaševanja z znanimi športniki na porabnikovo odločitev o nakupu : magistrsko delo
ID Pratneker, Neža (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window, ID Vida, Irena (Member of the commission for defense), ID Kolar, Tomaž (Member of the commission for defense)

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Language:Slovenian
Keywords:trženje, oglaševanje, oglas, šport, vedenje potrošnikov, odločanje, nakup, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:N. Pratneker
Year:2024
Number of pages:1 spletni vir (1 datoteka PDF (IV, 56, 11 str.)
PID:20.500.12556/RUL-167224 This link opens in a new window
UDC:659.1
COBISS.SI-ID:220894467 This link opens in a new window
Publication date in RUL:11.02.2025
Views:490
Downloads:126
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Secondary language

Language:English
Title:The influence of advertising with successful athletes on consumer buying decision
Keywords:marketing, advertising, advertisement, sports, consumer behaviour, decision making, purchasing, research

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