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Trženjsko komuniciranje pri repozicioniranju izdelka : primer Nissan Micra
ID
Kermc, Vanja
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/kermc1304.pdf
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Language:
Slovenian
Keywords:
trženje
,
poslovno komuniciranje
,
proizvodi
,
pozicioniranje proizvoda
,
strategija trženja
,
direktno trženje
,
pospeševanje prodaje
,
odnosi z javnostjo
,
case study
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[V. Kermc]
Year:
2012
Number of pages:
II, 26, 12 str.
PID:
20.500.12556/RUL-16689
UDC:
339.138
COBISS.SI-ID:
21230822
Publication date in RUL:
11.07.2014
Views:
1419
Downloads:
196
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
business communication
,
products
,
positioning
,
marketing strategy
,
direct selling
,
sales promotion
,
public relations
,
case study
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