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Trženjsko komuniciranje pri repozicioniranju izdelka : primer Nissan Micra
Kermc, Vanja (Author), Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/kermc1304.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, poslovno komuniciranje, proizvodi, pozicioniranje proizvoda, strategija trženja, direktno trženje, pospeševanje prodaje, odnosi z javnostjo, case study
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2012
Publisher:[V. Kermc]
Number of pages:II, 26, 12 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:21230822 Link is opened in a new window
Views:404
Downloads:115
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Keywords:marketing, business communication, products, positioning, marketing strategy, direct selling, sales promotion, public relations, case study

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