Trženjsko komuniciranje pri repozicioniranju izdelka : primer Nissan Micra

Kermc, Vanja (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, proizvodi, pozicioniranje proizvoda, strategija trženja, direktno trženje, pospeševanje prodaje, odnosi z javnostjo, case study
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [V. Kermc]
• Year: 2012
• Number of pages: II, 26, 12 str.
• PID: 20.500.12556/RUL-16689
• UDC: 339.138
• COBISS.SI-ID: 21230822
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, business communication, products, positioning, marketing strategy, direct selling, sales promotion, public relations, case study