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Trženjsko komuniciranje pri repozicioniranju izdelka : primer Nissan Micra
ID Kermc, Vanja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/kermc1304.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, proizvodi, pozicioniranje proizvoda, strategija trženja, direktno trženje, pospeševanje prodaje, odnosi z javnostjo, case study
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[V. Kermc]
Year:2012
Number of pages:II, 26, 12 str.
PID:20.500.12556/RUL-16689 This link opens in a new window
UDC:339.138
COBISS.SI-ID:21230822 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1420
Downloads:196
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Language:Unknown
Keywords:marketing, business communication, products, positioning, marketing strategy, direct selling, sales promotion, public relations, case study

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