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The role of different departments in gaining competitive advantage through a sustainability (green) model : master thesis
ID
Enayatfard, Masih
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
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MD5: 78D94B6C8873F1D70CF6517F3EF08BE4
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Language:
English
Keywords:
sustainable development
,
environmental protection
,
marketing strategy
,
green marketing
,
competitivity
,
personnel
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
M. Enayatfard
Year:
2024
Number of pages:
III, 48, 7 str.
PID:
20.500.12556/RUL-165574
UDC:
502-131.1.
COBISS.SI-ID:
214883843
Publication date in RUL:
06.12.2024
Views:
654
Downloads:
188
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Secondary language
Language:
Slovenian
Title:
Vloga različnih oddelkov pri doseganju konkurenčne prednosti skozi trajnostni (zeleni) model
Keywords:
trajnostni razvoj
,
varstvo okolja
,
strategija trženja
,
zeleno trženje
,
konkurenčnost
,
kadri
,
analiza
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