Heatmaps: a tool for studying book selection preferences on discovery platforms

Merčun, Tanja (author), Kuhar, Maja (author), Jug, Tjaša (author)

This study evaluates the usefulness of heatmaps in understanding user preferences during book selection in online discovery platforms. It compares two heatmaps generated from user clicks and eye-tracking data to identify key metadata influencing readers’ choices. Initial results indicate that click heatmaps can be a useful tool for this type of investigation, especially considering the cost of eye-tracking, which is typically used to generate attention heatmaps.

• Language: English
• Keywords: heatmaps, metadata, book selection, discovery platforms, eye-tracking, mouse clicks
• Typology: 3.25 - Other Performed Works
• Organization: FF - Faculty of Arts
• Year: 2024
• PID: 20.500.12556/RUL-164983
• Publication date in RUL: 25.11.2024

Licences

• License: CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
• Link: http://creativecommons.org/licenses/by-nc-nd/4.0/
• Description: The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
• Licensing start date: 19.11.2024

Projects

• Funder: ARRS - Slovenian Research Agency
• Funding programme: Aplikativni raziskovali program
• Project number: P5-0361
• Name: Modeliranje bibliografskih informacijskih sistemov