Heatmaps: a tool for studying book selection preferences on discovery platforms

Merčun, Tanja (avtor), Kuhar, Maja (avtor), Jug, Tjaša (avtor)

This study evaluates the usefulness of heatmaps in understanding user preferences during book selection in online discovery platforms. It compares two heatmaps generated from user clicks and eye-tracking data to identify key metadata influencing readers’ choices. Initial results indicate that click heatmaps can be a useful tool for this type of investigation, especially considering the cost of eye-tracking, which is typically used to generate attention heatmaps.

• Jezik: Angleški jezik
• Ključne besede: heatmaps, metadata, book selection, discovery platforms, eye-tracking, mouse clicks
• Tipologija: 3.25 - Druga izvedena dela
• Organizacija: FF - Filozofska fakulteta
• Leto izida: 2024
• PID: 20.500.12556/RUL-164983
• Datum objave v RUL: 25.11.2024

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.
• Začetek licenciranja: 19.11.2024

Projekti

• Financer: ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
• Program financ.: Aplikativni raziskovali program
• Številka projekta: P5-0361
• Naslov: Modeliranje bibliografskih informacijskih sistemov