Revitalizacija vinskih turističnih cest v Vipavski dolini

Jarc, Jakob (avtor), Potočnik Slavič, Irma (mentor), Koščak, Marko (komentor)

Vinski turizem se kot gospodarska panoga neposredno povezuje z razvojem vinskih turističnih cest, ki služijo kot infrastruktura za strukturirano promocijo vinorodnih območij. Koncept vinskih turističnih cest je bil v Sloveniji predstavljen leta 1993 s strani Ministrstva RS za kmetijstvo, gozdarstvo in prehrano, sprva z 20 cestami, sedaj pa jih je 17 v 55 občinah. V magistrskem delu smo preučevali, kje se je ustavil razvoj Vipavske vinske turistične ceste in predlagali rešitve za izboljšanje trenutnega stanja. Za relevantnost rezultatov in izboljšano kakovost analize je bilo opravljenih 14 intervjujev in anketa, ki jo je v celoti izpolnilo skoraj 200 anketirancev. Tematska analiza je zajela domačo in tujo literaturo o vinsko turističnih cestah in Vipavski dolini, podatki pa so bili zbrani tudi preko aktivne udeležbe na vinskih dogodkih. V empiričnem delu so s pomočjo prilagojenega Butlerjevega modela in modela projektnega načrtovanja predstavljeni stanje, vizija in akcijski načrt za dolgoročno upravljanje Vipavske vinske turistične ceste. Aktivno upravljanje vinsko turističnih cest v Sloveniji je trajalo le do leta 2004, kar je povzročilo postopno slabšanje njihovega stanja skozi leta. Pomembno je razumeti, da razvoj Vipavske vinsko turistične ceste ni enak razvoju vinskega turizma v regiji, vendar je še vedno pomemben element pri kakovostni turistični ponudbi Vipavske doline. Kot glavna možnost za financiranje revitalizacije je predlagan LAS projekt sodelovanja. Po zaključku projekta pa se predlaga članarina za člane ter pomoč občin z določenim financiranjem glede na specifične kriterije.

• Jezik: Slovenski jezik
• Ključne besede: Vipavska dolina, vinska turistična cesta, vinski turizem, turizem na podeželju, Slovenija
• Vrsta gradiva: Magistrsko delo/naloga
• Organizacija: FF - Filozofska fakulteta
• Leto izida: 2024
• Datum objave v RUL: 12.11.2024

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Revitalization of wine tourist roads in the Vipava Valley

Izvleček

In the economic sector, wine tourism is directly linked to the development of wine tourism routes, which serve as an infrastructure for the organised promotion of wine-growing areas. The concept of wine tourism roads was introduced in Slovenia in 1993 by the Ministry of Agriculture, Forestry and Food, initially with 20 roads, but currently with 17 roads in 55 municipalities. In my master's thesis, I have examined where the development of the Vipava Wine Tourist Road has stalled and proposed solutions to improve the current situation. To ensure the relevance of the results and to improve the quality of the analysis, 14 interviews were conducted and an e-survey was completed by almost 200 respondents. The thematic analysis covered domestic and foreign literature on wine tourism roads and the Vipava River Valley, and data was also collected through active participation in wine tourism events. In the empirical part, the situation, vision and action plan for the long-term management of the Vipava Wine Tourism Route are presented with the help of the adapted Butler model and the project cycle management model. The active management of wine-tourism roads in Slovenia lasted only until 2004, which led to a gradual deterioration of their condition over recent years. It is important to understand that the development of the Vipava Wine Tourism Route is not the same as the development of wine tourism in the region, but it is still an important element in the quality tourism offer of the Vipava River Valley. A local action group cooperation project (within LEADER/CLLD mechanism) is proposed as the main option for financing the revitalisation. After the project is completed, a membership fee for members is proposed, as well as municipal support with some funding according to specific criteria.

• Ključne besede: Vipava Valley, wine tourist road, wine tourism, rural tourism, Slovenia