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Ključni dejavniki, ki vplivajo na nakupno odločitev o buteljčnih vinih : diplomsko delo
ID
Šuc, Špela
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/suc4677.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
vinogradništvo
,
vinarstvo
,
trženje
,
proizvodi
,
nakup
,
odločanje
,
vedenje potrošnikov
,
blagovne znamke
,
raziskave
,
analiza
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[Š. Šuc]
Year:
2012
Number of pages:
II, 48, 32 str.
PID:
20.500.12556/RUL-16437
UDC:
339.13
COBISS.SI-ID:
20942822
Publication date in RUL:
11.07.2014
Views:
1227
Downloads:
185
Metadata:
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Secondary language
Language:
Unknown
Keywords:
Slovenia
,
viticulture
,
wine-business
,
marketing
,
products
,
purchasing
,
decision making
,
consumer behaviour
,
trademarks
,
research
,
analysis
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