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Ključni dejavniki, ki vplivajo na nakupno odločitev o buteljčnih vinih : diplomsko delo
ID Šuc, Špela (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/suc4677.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, vinogradništvo, vinarstvo, trženje, proizvodi, nakup, odločanje, vedenje potrošnikov, blagovne znamke, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Šuc]
Year:2012
Number of pages:II, 48, 32 str.
PID:20.500.12556/RUL-16437 This link opens in a new window
UDC:339.13
COBISS.SI-ID:20942822 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1218
Downloads:185
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Secondary language

Language:Unknown
Keywords:Slovenia, viticulture, wine-business, marketing, products, purchasing, decision making, consumer behaviour, trademarks, research, analysis

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