Institucionalizacija odnosov z javnostmi v institucionalnem okviru korporativnega upravljanja podjetij v večinski državni lasti

Ašanin Gole, Pedja (avtor), Verčič, Dejan (mentor)

Disertacija obravnava medsebojno povezanost dveh družbenih pojavov - odnosov z javnostmi in korporativnega upravljanja - v organizacijskem polju podjetij v večinski državni lasti, ki jih je ta opredelila kot strateške naložbe. Tako v teoretičnem kot empiričnem delu smo se raziskovalno osredotočili na vlogo oziroma pomen odnosov z javnostmi v institucionalizaciji korporativnega upravljanja kot institucionalnega okvira znotraj navedenega organizacijskega polja, pa tudi obratno: na pomen oziroma vpliv institucionalnega okvira korporativnega upravljanja na institucionalizacijo odnosov z javnostmi in vzorcev komuniciranja podjetij iz obravnavanega organizacijskega polja. Raziskovali smo družbeno vlogo odnosov z javnostmi in komuniciranja kot pomenotvornega procesa v okviru strateškega komuniciranja dimenzij korporativnega upravljanja, ki so izraz družbenega pričakovanja od podjetij ter način, kako se ustvarja, sprejema in vzdržuje (torej institucionalizira) organizacijski pomen posameznih dimenzij korporativnega upravljanja. Pri raziskavi smo uporabili neoinstitucionalni pristop (tj. pristop novega sociološkega oziroma organizacijskega institucionalizma), pri čemer smo Scottovo tristebrno matriko institucij in institucionalizacije prilagodili in razširili. Za proučitev vseh treh stebrov institucij in institucionalizacije (regulativnega, normativnega in kognitivnega) smo uporabili analizo vsebin ključnih heteronomnih in avtonomnih pravnih virov korporativnega upravljanja in odnosov z javnostmi, ki veljajo za podjetja v obravnavanem organizacijskem polju, ter polstrukturiranih ekspertnih intervjujev s člani njihovih organov nadzora in upravljanja ter praktiki odnosov z javnostmi. Naše ugotovitve kažejo na močan vpliv institucionalnega okvira korporativnega upravljanja na vse tri stebre odnosov z javnostmi, še zlasti na prepletenost in medsebojni vpliv regulativnega in normativnega stebra institucij, ki obenem opredeljujeta tudi institucionalizacijo odnosov z javnostmi. Vpliv odnosov z javnostmi smo ugotovili le na kognitivni steber institucij korporativnega upravljanja. Disertacija predstavlja prispevek k znanosti tako na teoretični kot empirični ravni. Njen metodološki prispevek je v razširitvi in prilagoditvi Scottovega analitičnega modela stebrov institucij in institucionalizacije za namen obravnave obeh družbenih pojavov. Z uporabo tega razširjenega in prilagojenega modela disertacija tudi empirično prispeva k znanosti na obeh obravnavanih področjih – na področju odnosov z javnostmi in korporativnega upravljanja.

• Jezik: Slovenski jezik
• Ključne besede: institucionalizacija, odnosi z javnostmi, korporativno upravljanje, podjetja v državni lasti, nova institucionalna teorija
• Vrsta gradiva: Doktorsko delo/naloga
• Organizacija: FDV - Fakulteta za družbene vede
• Leto izida: 2024
• PID: 20.500.12556/RUL-163686
• Datum objave v RUL: 10.10.2024

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Institutionalization of public relations in the institutional framework of corporate governance of state-owned enterprises

Izvleček

The dissertation deals with the interrelationship of two social phenomena - public relations and corporate governance - in the organizational field of majority state-owned enterprises, which the state has defined as strategic investments. In both the theoretical and empirical part we focused our research on the role or importance of public relations in the institutionalization of corporate governance as an institutional framework within the aforementioned organizational field, as well as vice versa: on the importance or influence of the institutional framework of corporate governance on the institutionalization of public relations and communication patterns from the organizational field in question. We researched the social role of public relations and communication as a meaning-making process within the framework of strategic communication of the dimensions of corporate governance, which are an expression of social expectations from enterprises and the way in which the organizational meaning of dimensions of corporate governance is created, accepted and maintained (i.e. institutionalized). In the research, we used a neo-institutional approach (i.e. the approach of new sociological or organizational institutionalism), whereby Scott's three-pillar matrix of institutions and institutionalization was adapted and expanded. To examine all three pillars of institutions and institutionalization (regulative, normative and cognitive), we used content analysis of key heteronomous and autonomous legal sources of corporate governance and public relations that apply to enterprises in the organizational field under consideration, as well as semi-structured expert interviews with members of their supervisory and management bodies and public relations practitioners. Our findings show the strong influence of the institutional framework of corporate governance on all three pillars of public relations, especially the intertwining and mutual influence of its regulative and normative pillar of institutions, which also define the institutionalization of public relations. We found the impact of public relations only on the cognitive institutions of corporate governance. The dissertation represents a contribution to science on both a theoretical and empirical level. Her methodological contribution lies in the extension and adaptation of Scott's analytical model of institutions and institutionalization for the purpose of dealing with both social phenomena. By using this expanded and adapted model, the dissertation also contributes empirically to science in both areas under consideration.

• Ključne besede: institutionalization, public relations, corporate governance, state-owned enterprises, new institutional theory