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Informacije za načrtovanje trženja novega zdravila : primer peroralnih zdravil za zdravljenje sladkorne bolezni tipa 2
Plevelj, Irena (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/plevelj4392.pdf This link opens in a new window
Language:Slovenian
Keywords:zdravstvo, zdravila, bolezni, novi proizvodi, trženje, strategija trženja, planiranje
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2012
Publisher:[I. Plevelj]
Number of pages:III, 90, 14 str.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:20826598 Link is opened in a new window
Views:319
Downloads:177
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Keywords:health services, medicine, diseases, new products, marketing, marketing strategy, planning

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