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Informacije za načrtovanje trženja novega zdravila : primer peroralnih zdravil za zdravljenje sladkorne bolezni tipa 2
ID Plevelj, Irena (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/plevelj4392.pdf This link opens in a new window

Language:Slovenian
Keywords:zdravstvo, zdravila, bolezni, novi proizvodi, trženje, strategija trženja, planiranje
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Plevelj]
Year:2012
Number of pages:III, 90, 14 str.
PID:20.500.12556/RUL-16352 This link opens in a new window
UDC:339.138
COBISS.SI-ID:20826598 This link opens in a new window
Publication date in RUL:11.07.2014
Views:852
Downloads:262
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Language:Unknown
Keywords:health services, medicine, diseases, new products, marketing, marketing strategy, planning

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