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Factors of mobile shopping in Slovenia : master's thesis
ID
Prtenjak, Renato
(
Author
),
ID
Vida, Irena
(
Mentor
)
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Language:
English
Keywords:
Slovenia
,
trade
,
online shopping
,
purchasing
,
decision making
,
consumer behaviour
,
marketing
,
research
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
R. Prtenjak
Year:
2024
Number of pages:
III, 70, 20 str.
PID:
20.500.12556/RUL-163354
UDC:
339.1
COBISS.SI-ID:
206079235
Publication date in RUL:
04.10.2024
Views:
118
Downloads:
148
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Secondary language
Language:
Slovenian
Title:
Dejavniki uporabe mobilnega nakupovanja v Sloveniji
Keywords:
Slovenija
,
trgovina
,
spletna trgovina
,
nakup
,
odločanje
,
vedenje potrošnikov
,
trženje
,
raziskave
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