Factors of mobile shopping in Slovenia : master's thesis

Prtenjak, Renato (author), Vida, Irena (mentor)

• Language: English
• Keywords: Slovenia, trade, online shopping, purchasing, decision making, consumer behaviour, marketing, research
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: R. Prtenjak
• Year: 2024
• Number of pages: III, 70, 20 str.
• PID: 20.500.12556/RUL-163354
• UDC: 339.1
• COBISS.SI-ID: 206079235
• Publication date in RUL: 04.10.2024

Secondary language

• Language: Slovenian
• Title: Dejavniki uporabe mobilnega nakupovanja v Sloveniji
• Keywords: Slovenija, trgovina, spletna trgovina, nakup, odločanje, vedenje potrošnikov, trženje, raziskave