Učinkovite strategije digitalnega trženja v slovenskih mikro in majhnih podjetjih : magistrsko delo

Čerčnik, Gal (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: Slovenija, majhna podjetja, trženje, elektronsko trženje, digitalizacija, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: G. Čerčnik
• Year: 2024
• Number of pages: IV, 66, 5 str.
• PID: 20.500.12556/RUL-163327
• UDC: 339.138
• COBISS.SI-ID: 205331715
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: Effective digital marketing strategies in Slovenian micro and small businesses
• Keywords: Slovenia, small companies, marketing, electronic marketing, digitalization, research, analysis