Učinek zelenega pranja in zelene skepse na nakupno namero : vloga identifikacije porabnika z blagovno znamko v generaciji Z : magistrsko delo

Grubar, Taja (author), Kolbl, Živa (mentor)

• Language: Slovenian
• Keywords: trajnostni razvoj, varstvo okolja, podnebne spremembe, družbena odgovornost, podjetje, medgeneracijske razlike, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Grubar
• Year: 2024
• Number of pages: III, 64, 10 str.
• PID: 20.500.12556/RUL-163277
• UDC: 366
• COBISS.SI-ID: 202223875
• Publication date in RUL: 04.10.2024

Secondary language

• Language: English
• Title: The effect of greenwashing and green skepticism on purchase intention : the role of consumer-brand identification in generation Z
• Keywords: sustainable development, environmental protection, climate change, social responsibility, enterprises, generation gap, research, analysis