Oblikovanje kartonaste embalaže za prenos keramičnih izdelkov in oblikovanje blagovne znamke

Grlj, Sandra (avtor), Vrabič Brodnjak, Urška (mentor)

Namen diplomskega dela je bil izdelava kartonaste embalaže za prenos keramičnih izdelkov in oblikovanje blagovne znamke. Pri načrtovanju in izdelavi smo imeli v mislih, da bo embalaža reciklabilna, praktična, funkcionalna ter uporabniku tudi privlačna na pogled. V teoretičnem delu smo opisovali karton kot embalažni material, predelali pomen embalaže v današnjih časih, se poglobili v ekodizajn in raziskovali že znane načine zavijanja izdelkov, ki so lomljivi. V eksperimentalnem delu smo preizkušali embalažo, določili najbolj primerno ter preizkušali različne rešitve varovanja škatle za varnostni pas. Nato smo v programu Adobe Illustrator izdelali primere celostnih grafičnih podob blagovne znamke ter ustvarili embalažo in jo vizualizirali v 3d obliki v programu EngView Package Designer. Nato smo na fakulteti embalažo izrezovali, popravljali in sestavljali, dokler nismo prišli do primerne rešitve. Končen izdelek predstavlja reciklabilno embalažo z ekodizajnom, ki služi namenu varnega transporta izdelkov. Na trgu danes ni veliko opcij za embalažo, ki bi bila primerna za krhke in lomljive izdelke in ki bi hkrati bila prilagodljiva posameznemu izdelku ter sledila načelom ekodizajna. Najdemo predvsem škatle, ki so prilagojene točno določenemu izdelku, ki ohranja velikost in obliko enako. Danes se večinoma lomljive izdelke zavija v plastične ovoje, ki pa niso okolju prijazni.

• Jezik: Slovenski jezik
• Ključne besede: kartonska embalaža, keramični izdelek, ekodizajn, oblikovanje znamke.
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2024
• PID: 20.500.12556/RUL-161014
• Datum objave v RUL: 06.09.2024

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Design of cardboard packaging for transport of ceramic products and branding design

Izvleček

The aim of the thesis was to create a cardboard packaging for the transfer of ceramic products and to design a brand identity. When designing and producing the packaging, we had in mind that it should be recyclable, practical, functional and attractive to the user. In the theoretical part of the thesis, we described cardboard as a packaging material, processed the meaning of packaging nowadays, delved into eco-design and explored the already known ways of wrapping products that are breakable. In the experimental part, we tested the carboard packaging and tried different solutions to protect the box further by adding a little belt to secure it to the seatbelt of the car. We then created examples of brand graphics in Adobe Illustrator, created the packaging and visualised it in 3d in EngView Package Designer. We then cut, reworked and assembled the packaging at the university until we came up with a suitable solution. The final product is a recyclable packaging with an eco-design that serves the purpose of safe transportation of products. There are not many options on the market today for packaging that is suitable for fragile and breakable products, that is at the same time adaptable to the individual product and follows the principles of eco-design. In most cases, there are boxes that are tailored to a specific product, keeping the size and shape the same. Today, breakable products are mostly wrapped with plastic wrappers, which are not environmentally friendly.

• Ključne besede: cardboard packaging, ceramic product, eco-design, branding.