The »arrival« of artificial intelligence (AI) has radically transformed various industries, and we can expect even more significant changes in the future. Among these industries are certainly the media and media-related professions, which, according to some predictions, are even »endangered.« This is because AI is collect and analyze large amounts of data, composing independent articles, summaries, news reports, and more, in a much shorter time than a human would need for the same tasks. At the same time, various questions and dilemmas arise regarding ethical principles, privacy principles, the spread of misinformation, and the challenging verification of the credibility of the obtained data.
I will examine the use of AI in the media, focusing on examples of good practice in the public media house RTV Slovenia, where AI is already integrated with varying degrees in different work and production processes—more in some areas and less in others. I will describe selected areas within the media house where they are already gaining or have experience with the introduction of AI. These areas include journalism (the informational channel and MMC portal), online commenting, subtitling for the deaf and hard of hearing, and finally, the technical department. According to my findings, AI tools (for now) do not have a significant impact since they are being introduced very gradually and cautiously. They are mostly used in simpler support functions of work and production processes, such as transcription, assistance in keyword search support, assistance in moderating online comment, etc.
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