In my thesis I present original art graphics in relation to the negative phenomena and misleadings of various forms of mass reproduction. The most important thing here is the realisation that the artist s handmade graphic plate-matrix is the key to ensuring a quality artistic realisation. Being able to understand the expertise of the many scholars who have written on the arts marketing was necessary to enable me to approach the question of how to increase interest in collecting and buying original art prints. In doing so, I realised that a passion for art is essential for the exhibition visitor and the future collector. This is what ensures long-term collecting, which is extremely valuable for the creators of artworks. In my research of our own and foreign environments, I have found that well-known auction houses and reputable private galleries are key to the promotion, sale and pricing of the original prints. These have specialised experts in each art period, for painting, printmaking and sculpture. Unfortunately, this type of practice does not exist in Slovenia. The rare occasional auctions are held mainly for humanitarian purposes. Using an example of good practice from the local environment, I present a way to successfully getting an individual interested in graphic arts.
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