Entrepreneurship in Slovenia is an attractive career decision, as the number of companies is increasing year by year. Almost three-quarters of all enterprises in Slovenia are micro-enterprises, where we find the largest share of self-employed entrepreneurs. The decision to transform one's hobby as a form of free time relaxation and self-actualization is not easy, as it is influenced by several intertwining factors. We can divide these factors into five categories. The first is the category of work activity and working conditions. Next is the category related to the State, the associated administration, regulations and possible obstacles. The third group of factors addresses topics such as company start-up financing and company's pricing policy. This is followed by a category related to the company's internal operations, product development and company growth. The last, fifth set of factors presents in more detail the motives for the company's operation with the public, it concerns consumers, marketing and the use of social media. Within each of these categories, we can find individual factors that had a positive, push impact on individuals in the process of deciding for an independent entrepreneurial path, and factors that pulled them back on this path and caused them to doubt the success of the company.
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