The apparition of the Virgin of Guadalupe in 1531 was crucial for the spread of Christianity and the cult of Mary beyond Europe. This event became a symbol of the cultural-religious fusion between the Spanish conquistadors and the indigenous population of present-day Mexico. As a result, a unique cult of Mary was created, combining both European and Aztec religious elements of worship. As the Mexican state developed, the symbol of the Virgin gradually transcended religious boundaries and today constitutes an important national symbol that is deeply rooted in the cultural life of Mexicans. Today, its veneration is intertwined with national, social and family values that have been handed down from generation to generation for more than five centuries. The aim of this master's thesis is to illustrate the relation of young women towards the Virgin of Guadalupe, shedding a light on the intergenerational transmission of the cult of the female family line of the selected five families. Therefore, in addition to young women, the research sample includes the experience of their mothers and grandmothers in relation to the cult. The research offers insights into the enduring role of the Virgin of Guadalupe in Mexican society and her influence on the integration and veneration of different generations within the same family line. The intergenerational research approach provides a deeper insight into the importance of the Virgin for several generations of Mexican society who coexist and revive the cult of Our Lady in Mexico today.
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