This paper is a part of more exrtensive research into the development over seventy years of popular science writing in Proteus. It presents some of the principal and reasonably prevalent characteristics of the linguistic formationon natualistic writing before the Second World War and today. The development of style can be expressed with a syntagm from narrative to description. As the contemporary, and to a certain extent also more general, orientation in text formation understood as a series of descriptions can be problematic - since such texts are more difficult to read and are often less atractive for the readers - the paper analyses the rethorical style of writingas employed in the American journal Scientific American as an example of a different orientation. Specific styles of linguistic formation are always historical, which means they originate in specific historical circumstances and in a certain way also speak of them.
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