Benefits and challenges of marketing automation supporting online sales : evidence from a selected insurance company : master's thesis

Bizjak, Anja (author), Vida, Irena (mentor)

• Language: English
• Keywords: marketing, automation, optimizstion, efficiency, personalization, research, analysis, cases, insurance
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Bizjak
• Year: 2024
• Number of pages: II, 53, 3 str.
• PID: 20.500.12556/RUL-158381
• UDC: 339.138
• COBISS.SI-ID: 194645251
• Publication date in RUL: 06.06.2024

Secondary language

• Language: Slovenian
• Title: Prednosti in izzivi trženjske avtomatizacije za podporo spletni prodaji : primer izbrane zavarovalnice
• Keywords: trženje, avtomatizacija, optimizacija, efektivnost, personalizacija, raziskave, analiza, primeri, zavarovalstvo