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Benefits and challenges of marketing automation supporting online sales : evidence from a selected insurance company : master's thesis
ID Bizjak, Anja (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/bizjak5393-B.pdf This link opens in a new window

Language:English
Keywords:marketing, automation, optimizstion, efficiency, personalization, research, analysis, cases, insurance
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Bizjak
Year:2024
Number of pages:II, 53, 3 str.
PID:20.500.12556/RUL-158381 This link opens in a new window
UDC:339.138
COBISS.SI-ID:194645251 This link opens in a new window
Publication date in RUL:06.06.2024
Views:471
Downloads:54
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Secondary language

Language:Slovenian
Title:Prednosti in izzivi trženjske avtomatizacije za podporo spletni prodaji : primer izbrane zavarovalnice
Keywords:trženje, avtomatizacija, optimizacija, efektivnost, personalizacija, raziskave, analiza, primeri, zavarovalstvo

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