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Sinergični učinki soznamčenja : primer sodelovanja slovenskega trgovca Tuš in kuharske mojstrice Ane Roš : magistrsko delo
ID Vidmar, Rok (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/vidmar5382-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, sodelovanje, osebnost, strategija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:R. Vidmar
Year:2024
Number of pages:67, 69 str.
PID:20.500.12556/RUL-158359 This link opens in a new window
UDC:339.138
COBISS.SI-ID:191732995 This link opens in a new window
Publication date in RUL:06.06.2024
Views:264
Downloads:48
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Secondary language

Language:English
Title:Synergistic effects of co-branding : the case of collaboration between Slovenian retailer Tuš and chef Ana Roš
Keywords:marketing, brands, cooperation, personality, strategy, research, analysis

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