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Sinergični učinki soznamčenja : primer sodelovanja slovenskega trgovca Tuš in kuharske mojstrice Ane Roš : magistrsko delo
ID
Vidmar, Rok
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
URL - Source URL, Visit
http://www.cek.ef.uni-lj.si/magister/vidmar5382-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
sodelovanje
,
osebnost
,
strategija
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
R. Vidmar
Year:
2024
Number of pages:
67, 69 str.
PID:
20.500.12556/RUL-158359
UDC:
339.138
COBISS.SI-ID:
191732995
Publication date in RUL:
06.06.2024
Views:
254
Downloads:
48
Metadata:
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:
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Secondary language
Language:
English
Title:
Synergistic effects of co-branding : the case of collaboration between Slovenian retailer Tuš and chef Ana Roš
Keywords:
marketing
,
brands
,
cooperation
,
personality
,
strategy
,
research
,
analysis
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