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Revisiting antecedents to collaborative consumption in the context of dual role consumers
ID
Małecka, Agnieszka
(
Author
),
ID
Mitręga, Maciej
(
Author
),
ID
Pfajfar, Gregor
(
Author
)
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MD5: E15D6E69F2F4ECFDE718D48A2DD2718B
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https://onlinelibrary.wiley.com/doi/10.1002/cb.2272
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Abstract
The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conceptual model that incorporates rational choice theory to explain consumers' beliefs. This model also integrates a sociocultural perspective and establishes a link between consumers' beliefs, their attitudes toward CC, and their intentions to participate in CC, by employing the Beliefs-Attitudes-Intentions framework. A study conducted on a sample of 501 individuals involved in CC as both providers and consumers found a significant and positive relationship between CC attitudes and intentions. In addition, the study found that age negatively influences this relationship, suggesting that the strength of the relationship varies depending on the age of the participants. The effect of risk of property damage, self-utility, and eco-utility on CC attitudes and intentions is significant. The relationship between trust and CC intention is fully mediated by CC attitude. However, consumer resistance to CC only has a positive direct effect on CC intention, but not on CC attitude. No evidence was found that perceived helpfulness of CC has an influence on attitudes toward CC and the desire to participate in CC. The results of this study suggest that for experienced individuals who both consume and provide in the CC context, the decision to continue to participate in CC can be considered a rational choice.
Language:
English
Keywords:
production
,
consumption
,
consumer behaviour
Work type:
Article
Typology:
1.01 - Original Scientific Article
Organization:
EF - School of Economics and Business
Publication status:
Published
Publication version:
Version of Record
Year:
2024
Number of pages:
Str. 1368-1388
Numbering:
Vol. 23, iss. 3
PID:
20.500.12556/RUL-156235
UDC:
339.138
ISSN on article:
1472-0817
DOI:
10.1002/cb.2272
COBISS.SI-ID:
172335107
Publication date in RUL:
15.05.2024
Views:
285
Downloads:
36
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Record is a part of a journal
Title:
Journal of consumer behaviour
Publisher:
Wiley
ISSN:
1472-0817
COBISS.SI-ID:
1663253
Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Secondary language
Language:
Slovenian
Keywords:
produkcija
,
potrošnja
,
vedenje potrošnikov
Projects
Funder:
ARRS - Slovenian Research Agency
Project number:
P5-0177
Name:
Slovenija in njeni akterji v mednarodnih odnosih in evropskih integracijah
Funder:
Other - Other funder or multiple funders
Funding programme:
SGS
Project number:
SP2023/052
Name:
Determinants of Consumer Behavior and their Influence on Typology
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