20.500.12556/RUL-156235 Revisiting antecedents to collaborative consumption in the context of dual role consumers The purpose of this study is to examine the current factors that influence the attitudes and intentions of experienced dual-role consumers toward collaborative consumption (CC), an area that has received less attention in previous research. Based on a multi-theoretical perspective, we propose a conceptual model that incorporates rational choice theory to explain consumers' beliefs. This model also integrates a sociocultural perspective and establishes a link between consumers' beliefs, their attitudes toward CC, and their intentions to participate in CC, by employing the Beliefs-Attitudes-Intentions framework. A study conducted on a sample of 501 individuals involved in CC as both providers and consumers found a significant and positive relationship between CC attitudes and intentions. In addition, the study found that age negatively influences this relationship, suggesting that the strength of the relationship varies depending on the age of the participants. The effect of risk of property damage, self-utility, and eco-utility on CC attitudes and intentions is significant. The relationship between trust and CC intention is fully mediated by CC attitude. However, consumer resistance to CC only has a positive direct effect on CC intention, but not on CC attitude. No evidence was found that perceived helpfulness of CC has an influence on attitudes toward CC and the desire to participate in CC. The results of this study suggest that for experienced individuals who both consume and provide in the CC context, the decision to continue to participate in CC can be considered a rational choice. production consumption consumer behaviour produkcija potrošnja vedenje potrošnikov true false true Angleški jezik Slovenski jezik Članek v reviji 2024-05-15 10:35:48 2024-05-15 10:35:52 2024-05-16 03:53:23 0000-00-00 00:00:00 2024 0 0 Str. 1368-1388 iss. 3 Vol. 23 May 2024 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1472-0817 10.1002/cb.2272 172335107 J_of_Consumer_Behaviour_-_2023_-_Małecka_-_Revisiting_antecedents_to_collaborative_consumption_in_the_context_of_dual_role.pdf J_of_Consumer_Behaviour_-_2023_-_Małecka_-_Revisiting_antecedents_to_collaborative_consumption_in_the_context_of_dual_role.pdf 1 E15D6E69F2F4ECFDE718D48A2DD2718B 9c9bc476287bfd02f2f0ed696a7b5c878c144e37e8fb84c4b0fc530c65957ef2 6702e118-1296-11ef-af1f-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183584 https://onlinelibrary.wiley.com/doi/10.1002/cb.2272 0 5c870b90-1296-11ef-af1f-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=183583 Ekonomska fakulteta 0 0 0