The modern digitalisation of everyday life is visibly changing how artistic
images produced under the influence of the new media ecology are being experienced and created. Shining a spotlight on interaction with digital media in the fields of media theory, neuroscience, experimental aesthetics and cognitive science reveals the neurological basis of how digital content mediated by screens and other interactive interfaces is experienced. This work explores the perceptual differences in interaction with different types of digital interfaces, and defines post-digital approaches in media theory and the neuroscientific method of experimental aesthetics in the study of perceptual responsiveness to analogue and digitally mediated artworks. It highlights the importance of neuromediality in understanding the fusion of and feedback between neural and media processes and speculates on the functional significance of the similarity between the biological (the brain) and the technological that guides the development of neuromorphic technologies that are the foundation of artificial intelligence.
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