Vpliv trajnostnega trženja na vedenje porabnikov in konkurenčno prednost podjetij : magistrsko delo

Ahlin, Anamarija (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, trajnostni razvoj, vedenje potrošnikov, nakup, odločanje, konkurenčne prednosti, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Ahlin
• Year: 2023
• Number of pages: III, 55, 10 str.
• PID: 20.500.12556/RUL-155153
• UDC: 339.138
• COBISS.SI-ID: 182892803
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: The impact of sustainable marketing on consumer behaviour and competitive advantage of companies
• Keywords: marketing, green marketing, sustainable development, consumer behaviour, purchasing, decision making, competitive advantage, analysis