Potrebe potrošnikov po edinstvenosti in trženjsko komuniciranje unikatnih produktov : magistrsko delo

Mihelič, Ana (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, oglaševanje, proizvodi, blagovne znamke, raziskave, analiza, primeri
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Mihelič
• Year: 2023
• Number of pages: II, 51, 56 str.
• PID: 20.500.12556/RUL-154658
• UDC: 339.38
• COBISS.SI-ID: 181394179
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: Consumer needs for uniqueness and marketing communication of unique products
• Keywords: marketing, business communication, advertising, products, brands, research, analysis, cases