Analiza medgeneracijskih pogledov na zaupanje vplivnežem : skupinsko magistrsko delo

Lovšin, Urška (author), Vrščaj, Teja (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, družbena omrežja, vplivneži, zaupanje, medgeneracijske razlike, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: U. Lovšin, T. Vrščaj
• Year: 2023
• Number of pages: IV, 112, 60 str.
• PID: 20.500.12556/RUL-154646
• UDC: 339.138
• COBISS.SI-ID: 179317763
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: An analysis of cross-generational views on trust in influencers
• Keywords: marketing, electronic marketing, social networks, influencers, trust, generation gap, research, analysis