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Analiza medgeneracijskih pogledov na zaupanje vplivnežem : skupinsko magistrsko delo
ID
Lovšin, Urška
(
Author
),
ID
Vrščaj, Teja
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
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Language:
Slovenian
Keywords:
trženje
,
elektronsko trženje
,
družbena omrežja
,
vplivneži
,
zaupanje
,
medgeneracijske razlike
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
U. Lovšin, T. Vrščaj
Year:
2023
Number of pages:
IV, 112, 60 str.
PID:
20.500.12556/RUL-154646
UDC:
339.138
COBISS.SI-ID:
179317763
Publication date in RUL:
23.02.2024
Views:
376
Downloads:
22
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Secondary language
Language:
English
Title:
An analysis of cross-generational views on trust in influencers
Keywords:
marketing
,
electronic marketing
,
social networks
,
influencers
,
trust
,
generation gap
,
research
,
analysis
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