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Vsebinska analiza vloge greenwashing-a v industriji hitre mode : magistrsko delo
ID
Slokar, Maša
(
Author
),
ID
Valentinčič, Aljoša
(
Mentor
)
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MD5: 85A2C384EC4605FFE2D4D28ED6885297
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Language:
Slovenian
Keywords:
trženje
,
zeleno trženje
,
tekstilna industrija
,
trajnostni razvoj
,
strategija trženja
,
oglaševanje
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
M. Slokar
Year:
2023
Number of pages:
IV, 59 str.
PID:
20.500.12556/RUL-154641
UDC:
339.138
COBISS.SI-ID:
179271427
Publication date in RUL:
23.02.2024
Views:
341
Downloads:
56
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Secondary language
Language:
English
Title:
A content analysis of greenwashing’s role in the fast fashion industry
Keywords:
mrketing
,
green marketing
,
textile industry
,
sustainable development
,
marketing strategy
,
advertising
,
research
,
analysis
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