Vsebinska analiza vloge greenwashing-a v industriji hitre mode : magistrsko delo

Slokar, Maša (author), Valentinčič, Aljoša (mentor)

• Language: Slovenian
• Keywords: trženje, zeleno trženje, tekstilna industrija, trajnostni razvoj, strategija trženja, oglaševanje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: M. Slokar
• Year: 2023
• Number of pages: IV, 59 str.
• PID: 20.500.12556/RUL-154641
• UDC: 339.138
• COBISS.SI-ID: 179271427
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: A content analysis of greenwashing’s role in the fast fashion industry
• Keywords: mrketing, green marketing, textile industry, sustainable development, marketing strategy, advertising, research, analysis