In the master`s thesis titled Designing corporate identity for conceptual design of children's decorative cushions collection, we planned a collection of children`s decorative cushions, produced the prototype of the first product, and designed the corresponding brand with a comprehensive visual identity. We delved into the specifics of designing textile products for children`s interiors, presented the role and basic elements of corporate identity, and described the significance and functions of the brand. This was followed by an overview of domestic and foreign companies specialized in manufacturing children`s decorative cushions and a graphic analysis of brand visual identities. Based on the analysis results, we identified the need for larger and multifunctional cushions for active use throughout different stages of childhood. To achieve competitiveness in the Slovenian market, it is recommended to use neutral or pastel colours, natural materials such as cotton, and certified textiles to ensure quality. Furthermore, the analysis of visual elements showed that the considered brands are often represented by a typographic or combined logo, predominantly utilizing linear fonts and black colour. Based on the findings, we developed a collection of decorative cushions and crafted a prototype, that meets the requirements of the modern market while integrating innovation and addressing child development needs, ultimately bringing joy through its usage. We designed our brand and, based on the analysis results, designed the fundamental components of corporate identity that effectively communicate the products and brand identity.
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