Oblikovanje celostne grafične podobe za idejno zasnovo kolekcije otroških okrasnih blazin

Jerman, Špela (author), Stanković Elesini, Urška (mentor), Pušnik, Nace (comentor)

V okviru magistrskega dela z naslovom Oblikovanje celostne grafične podobe za idejno zasnovo kolekcije otroških okrasnih blazin smo načrtovali kolekcijo otroških okrasnih blazin, izdelali prototip prvega izdelka in zasnovali pripadajočo blagovno znamko s celostno grafično podobo. V delu smo obravnavali specifike oblikovanja tekstilnih izdelkov za otroški interier, predstavili vlogo in osnovne elemente celostne grafične podobe ter opisali pomen in funkcije blagovne znamke. Sledila sta pregled ponudbe domačih in tujih podjetij, specializiranih za izdelavo otroških okrasnih blazin, ter grafična analiza vizualne podobe blagovnih znamk. Na podlagi rezultatov analize smo prepoznali potrebo po večjih in večfunkcijskih blazinah za otrokovo aktivno uporabo skozi različna obdobja. Za doseganje konkurenčnosti na slovenskem trgu je priporočljiva uporaba nevtralnih ali pastelnih barv, naravnih materialov, kot je bombaž, ter certificiranih tekstilij za zagotovitev kakovosti. Poleg tega so rezultati analize vizualnih elementov pokazali, da se obravnavane blagovne znamke največkrat predstavljajo s tipografskim ali kombiniranim logotipom, pri čemer prevladuje uporaba linearne pisave in črne barve. Na podlagi ugotovitev smo razvili kolekcijo okrasnih blazin in izdelali prototip, ki izpolnjuje zahteve sodobnega trga, obenem pa združuje inovacije in skrbi za otrokov razvoj ter prinaša veselje ob uporabi. Zasnovali smo lastno blagovno znamko in na podlagi rezultatov analize oblikovali osnovne elemente celostne grafične podobe. Le-ti ustrezno komunicirajo izdelke in identiteto znamke.

• Language: Slovenian
• Keywords: blagovna znamka, celostna grafična podoba, izdelava prototipa otroške okrasne blazine, zasnova kolekcije
• Work type: Master's thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2024
• PID: 20.500.12556/RUL-154478
• Publication date in RUL: 16.02.2024

JERMAN, Špela, 2024, Oblikovanje celostne grafične podobe za idejno zasnovo kolekcije otroških okrasnih blazin [online]. Master’s thesis. [Accessed 24 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=154478

Secondary language

• Language: English
• Title: Designing corporate identity for conceptual design of children’s decorative cushions collection

Abstract

In the master`s thesis titled Designing corporate identity for conceptual design of children's decorative cushions collection, we planned a collection of children`s decorative cushions, produced the prototype of the first product, and designed the corresponding brand with a comprehensive visual identity. We delved into the specifics of designing textile products for children`s interiors, presented the role and basic elements of corporate identity, and described the significance and functions of the brand. This was followed by an overview of domestic and foreign companies specialized in manufacturing children`s decorative cushions and a graphic analysis of brand visual identities. Based on the analysis results, we identified the need for larger and multifunctional cushions for active use throughout different stages of childhood. To achieve competitiveness in the Slovenian market, it is recommended to use neutral or pastel colours, natural materials such as cotton, and certified textiles to ensure quality. Furthermore, the analysis of visual elements showed that the considered brands are often represented by a typographic or combined logo, predominantly utilizing linear fonts and black colour. Based on the findings, we developed a collection of decorative cushions and crafted a prototype, that meets the requirements of the modern market while integrating innovation and addressing child development needs, ultimately bringing joy through its usage. We designed our brand and, based on the analysis results, designed the fundamental components of corporate identity that effectively communicate the products and brand identity.

• Keywords: brand, corporate identity, making a prototype of a children`s decorative cushion, collection design