In the labor market, we currently face challenges in retaining employees. In this context, it is crucial to actively focus on the employee perception of the employer. This pertains to both employer branding and other concepts correlated to the attitudes and behaviors of employees in the workplace during their employment. The aim of our research was to explore how employees experience the company they work for, in a context of a specific organization. Eleven participants, representing mid-level management in the company, took part in the study. Data were collected through semi-structured interviews and inductively categorized using thematic analysis. Findings revealed that participants, prior to employment, were aware of certain organizational characteristics and the atmosphere among colleagues. Upon employment, they gained information about the company's features, work characteristics, the atmosphere, and recognized opportunities for personal development. Based on leadership and colleagues, and to some extent also customers, their work results, and the compensation received, they later attributed even more characteristics to the company, from the already mentioned categories. Additional attributions included defining the company's market position, treatment of employees, values, personality traits, and indications of masculinity-femininity. Participants described their relationship with the company based on social exchange and perceived support, generally believing that their effort and contribution are balanced with what they receive in return. They perceived a shared orientation toward profit and people with the company. The practical value of the master's thesis research is seen in the context of the studied organization, providing insights into employee experiences and potential starting points for future HR strategies. Additionally, from an academic standpoint, the conducted research represents the first qualitative study, both in Slovenia and beyond, directly exploring the attributes assigned to a company during all stages of organizational socialization.
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