Brand awareness of the Hisense brand on the Bulgarian market : marketing strategy for television sets : master's thesis

Brand awareness of the Hisense brand on the Bulgarian market : marketing strategy for television sets : master's thesis
ID Ivanova Radoslavova, Tsvetelina (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/radoslavova5131-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, products, brands, image, consumer behaviour, marketing strategy, cases, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[T. Ivanova Radoslavova]
Year:	2023
Number of pages:	III, 66, 9 str.
PID:	20.500.12556/RUL-153890
UDC:	339.138
COBISS.SI-ID:	171491075
Publication date in RUL:	17.01.2024
Views:	169
Downloads:	6
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Secondary language

Language:	Slovenian
Title:	Prepoznavanje blagovne znamke Hisense na bolgarskem trgu : trženjska strategija za produkt televizij
Keywords:	trženje, proizvodi, blagovne znamke, image, vedenje potrošnikov, strategija trženja, primeri, analiza

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