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Vloga zasebnosti v odnosu uporabnikov do spletne personalizacije : magistrsko delo
ID Kokalj, Tjaša (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kokalj5160-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, spletna trgovina, osebnost, podatki, varstvo podatkov, podatkovna analitika, potrošnik, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Kokalj]
Year:2023
Number of pages:III, 64, 17 str.
PID:20.500.12556/RUL-153877 This link opens in a new window
UDC:339.138
COBISS.SI-ID:170995715 This link opens in a new window
Publication date in RUL:17.01.2024
Views:467
Downloads:44
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Secondary language

Language:English
Title:The role of privacy in user attitudes towards web personalization
Keywords:marketing, online shopping, personality, data, data protection, data analytics, consumer, research, analysis

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