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An analysis of the role of branding in a non-profit organization : the case of San Diego comic con : master's thesis
ID
Čuček Meršol, Kris
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/cucek_mersol5111-B.pdf
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Language:
English
Keywords:
marketing
,
non-profit organizations
,
brands
,
development
,
marketing strategy
,
competitivity
,
case study
,
culture
,
art
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[K. Čuček Meršol]
Year:
2023
Number of pages:
IV, 72, 13 str.
PID:
20.500.12556/RUL-153772
UDC:
339.138
COBISS.SI-ID:
167289091
Publication date in RUL:
18.01.2024
Views:
317
Downloads:
25
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Secondary language
Language:
Slovenian
Title:
Analiza vloge blagovnih znamk v neprofitnih organizacijah : primer konvencije San Diego comic con
Keywords:
trženje
,
neprofitne organizacije
,
blagovne znamke
,
razvoj
,
strategija trženja
,
konkurenčnost
,
študija primera
,
kultura
,
umetnost
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