An analysis of the role of branding in a non-profit organization : the case of San Diego comic con : master's thesis

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An analysis of the role of branding in a non-profit organization : the case of San Diego comic con : master's thesis
ID Čuček Meršol, Kris (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cucek_mersol5111-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[K. Čuček Meršol]
Year:	2023
Number of pages:	IV, 72, 13 str.
PID:	20.500.12556/RUL-153772
UDC:	339.138
COBISS.SI-ID:	167289091
Publication date in RUL:	18.01.2024
Views:	606
Downloads:	63
Metadata:
:	ČUČEK MERŠOL, Kris, 2023, An analysis of the role of branding in a non-profit organization : the case of San Diego comic con : master’s thesis [online]. Master’s thesis. Ljubljana : K. Čuček Meršol. [Accessed 26 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/cucek_mersol5111-B.pdf Copy citation
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Language:	Slovenian
Title:	Analiza vloge blagovnih znamk v neprofitnih organizacijah : primer konvencije San Diego comic con
Keywords:	trženje, neprofitne organizacije, blagovne znamke, razvoj, strategija trženja, konkurenčnost, študija primera, kultura, umetnost